Neo Xia, The Material Metamorphosis of Neon Symbols and the Reconstruction of Power: A Media Topology Study from Industrial Relics to Digital Simulacra, Southern Semiotic Review, Issue 22 2025(ii)
http://doi.org/10.33234/SSR.22.1
Abstract
This study redefines neon lighting as a dynamic semiotic infrastructure that reflects the interplay of material constraints, media architectures, and power mechanisms. By tracing the evolution of neon symbols from handcrafted signs in the era of print capitalism to digital simulacra within contemporary social media, the research challenges conventional semiotic paradigms that emphasize fixed signifier-signified relationships. The shift from physical neon’s spectral properties and artisanal craftsmanship to algorithmically governed digital representations reveal the reconfiguration of sign production, circulation, and interpretation. Integrating theoretical insights from Baudrillard, McLuhan, Foucault, and Deleuze, the study demonstrates that technological transformations not only dissolve material fixities but also generate new communicative structures, reflecting broader shifts in cultural and power dynamics in late capitalism.
Key Words:
Neon Symbolism; Digital Simulacra; Communication Semiotics; Media Topology



